TrueProfit vs Lynk

TrueProfit shows you profit estimates. Lynk shows you accounting-grade numbers that sync with QuickBooks.

ACCOUNTING SYNC
TrueProfit

None

Lynk

Real-time QuickBooks/Xero

COGS SOURCE
TrueProfit

Manual entry

Lynk

Actual vendor invoices

MULTI-CHANNEL
TrueProfit

Shopify only

Lynk

Unified cross-platform

0+

merchants switched from TrueProfit

last 90 days

Top reason for switching

Needed real accounting integration, not just dashboards

See how TrueProfit stacks up against Lynk

Feature Comparison

ACCOUNTING INTEGRATION

QuickBooks real-time sync

Lynk
TrueProfit

Xero integration

Lynk
TrueProfit

Automated journal entries

Lynk
TrueProfit

Bank reconciliation support

Lynk
TrueProfit

COGS & COST TRACKING

Auto-extract from vendor invoices

Lynk
TrueProfit

Real-time cost updates

Lynk
TrueProfit

Manual COGS entry

Lynk
TrueProfit

Vendor alias mapping

Lynk
TrueProfit

ANALYTICS & REPORTING

Profit dashboard

Lynk
TrueProfit

Product-level margins

Lynk
TrueProfit

Customer LTV analytics

Lynk
TrueProfitBasic

Auditable calculations

Lynk
TrueProfit

MULTI-CHANNEL SUPPORT

Shopify

Lynk
TrueProfit

Amazon

Lynk
TrueProfit

Wholesale/B2B

Lynk
TrueProfit

Unified P&L across channels

Lynk
TrueProfit
Updated February 2026

Sound familiar?

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The Difference is Clear

With TrueProfit

Dashboard numbers that don't match QuickBooks

Manual cost entry that goes stale

No way to audit where numbers come from

Shopify-only, can't see Amazon margins

Basic analytics without accounting depth

VS

With Lynk

Numbers that sync directly with QuickBooks

Costs pulled from actual vendor invoices

Every number traceable to source documents

Unified P&L across all sales channels

Accounting-grade accuracy you can trust

TrueProfit showed us one profit number, QuickBooks showed another. We spent hours every month trying to figure out which was right. With Lynk, they're always in sync because it pulls from the same source.

3 days month-end close to same-day
Marcus Rodriguez photo

Marcus Rodriguez

Operations Director at Summit Outdoors$3.1M annual revenue | Shopify + Amazon + Wholesale

TrueProfit users often need additional tools for accounting sync and multi-channel visibility.

Consolidate Your Stack

BEFORE

T

TrueProfit

Profit tracking
A

A2X or Webgility

Accounting sync
M

Manual reconciliation

Data matching

AFTER

L

Lynk

All-in-one solution

Profit tracking
Accounting sync
Data matching

See the real cost including hidden expenses.

Pricing Comparison

Lynk

Growth

$79/mo

  • Real-time QuickBooks sync

  • Auto COGS extraction

  • Multi-channel unified

  • Auditable calculations

  • Unlimited orders

Start Free Trial

TrueProfit

Basic

$29/mo

  • Profit dashboard
  • Up to 500 orders/mo
  • Basic reports

Scale

$99/mo

  • Advanced reports
  • Up to 5,000 orders/mo
  • Chat support

Plus

$199/mo

  • Full analytics
  • Unlimited orders
  • Priority support
Pricing accurate as of February 2026

Frequently Asked Questions

How is Lynk different from TrueProfit?

TrueProfit is a profit dashboard that doesn't integrate with your accounting software. You see profit estimates in one place, but your QuickBooks shows different numbers. Lynk syncs directly with QuickBooks, so your profit dashboard and accounting always match. Plus, we extract COGS from actual invoices instead of relying on manual entry.

Can I migrate my data from TrueProfit?

Yes. We provide free migration assistance for TrueProfit users. We'll help you transition your historical data and set up proper QuickBooks integration so your numbers finally match across systems.

Why does accounting integration matter?

Without accounting integration, you're maintaining two sets of books. Your profit app shows one number, QuickBooks shows another. You spend hours reconciling, and you're never sure which is accurate. With Lynk, data flows automatically between systems, eliminating reconciliation work and giving you numbers you can trust.

What if I sell on multiple channels?

Lynk unifies Shopify, Amazon, and wholesale into a single P&L view with proper fee allocation. TrueProfit only supports Shopify. If you sell on Amazon or have B2B customers, you're flying blind with TrueProfit.

Are Lynk's numbers auditable?

Yes. Every number in Lynk can be traced back to source documents: the actual Shopify order, the QuickBooks invoice, the vendor bill. This is accounting-grade accuracy, not estimates based on manual entry.

How long does setup take?

Most merchants are live in 14 days. We handle all the integration work: connecting Shopify and QuickBooks, mapping vendor names, cleaning historical data, and building your profit dashboard.

What's the pricing structure?

Lynk is $79/month for most merchants, which includes everything: QuickBooks sync, multi-channel support, auto COGS extraction, unlimited orders. No hidden fees, no add-ons needed.

Ready for numbers that actually match?

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