TrueProfit vs Lynk
TrueProfit shows you profit estimates. Lynk shows you accounting-grade numbers that sync with QuickBooks.
Accounting Sync
None
Real-time QuickBooks/Xero
None
Real-time QuickBooks/Xero
COGS Source
Manual entry
Actual vendor invoices
Manual entry
Actual vendor invoices
Multi-Channel
Shopify only
Unified cross-platform
Shopify only
Unified cross-platform
0+
merchants switched from TrueProfit
last 90 days
Top reason for switching
Needed real accounting integration, not just dashboards
See how TrueProfit stacks up against Lynk
Feature Comparison
Features | TrueProfit | Lynk |
|---|---|---|
ACCOUNTING INTEGRATION | ||
QuickBooks real-time sync | ||
Xero integration | ||
Automated journal entries | ||
Bank reconciliation support | ||
COGS & COST TRACKING | ||
Auto-extract from vendor invoices | ||
Real-time cost updates | ||
Manual COGS entry | ||
Vendor alias mapping | ||
ANALYTICS & REPORTING | ||
Profit dashboard | ||
Product-level margins | ||
Customer LTV analytics | Basic | |
Auditable calculations | ||
MULTI-CHANNEL SUPPORT | ||
Shopify | ||
Amazon | ||
Wholesale/B2B | ||
Unified P&L across channels | ||
ACCOUNTING INTEGRATION
QuickBooks real-time sync
Xero integration
Automated journal entries
Bank reconciliation support
COGS & COST TRACKING
Auto-extract from vendor invoices
Real-time cost updates
Manual COGS entry
Vendor alias mapping
ANALYTICS & REPORTING
Profit dashboard
Product-level margins
Customer LTV analytics
Auditable calculations
MULTI-CHANNEL SUPPORT
Shopify
Amazon
Wholesale/B2B
Unified P&L across channels
Sound familiar?
Items checked:
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The Difference is Clear
With TrueProfit
Dashboard numbers that don't match QuickBooks
Manual cost entry that goes stale
No way to audit where numbers come from
Shopify-only, can't see Amazon margins
Basic analytics without accounting depth
VS
With Lynk
Numbers that sync directly with QuickBooks
Costs pulled from actual vendor invoices
Every number traceable to source documents
Unified P&L across all sales channels
Accounting-grade accuracy you can trust
TrueProfit showed us one profit number, QuickBooks showed another. We spent hours every month trying to figure out which was right. With Lynk, they're always in sync because it pulls from the same source.

Marcus Rodriguez
Operations Director at Summit Outdoors$3.1M annual revenue | Shopify + Amazon + WholesaleTrueProfit users often need additional tools for accounting sync and multi-channel visibility.
Consolidate Your Stack
BEFORE
TrueProfit
Profit trackingA2X or Webgility
Accounting syncManual reconciliation
Data matchingAFTER
L
Lynk
All-in-one solution
See the real cost including hidden expenses.
Pricing Comparison
TrueProfit
Basic
$29/mo
- Profit dashboard
- Up to 500 orders/mo
- Basic reports
Scale
$99/mo
- Advanced reports
- Up to 5,000 orders/mo
- Chat support
Plus
$199/mo
- Full analytics
- Unlimited orders
- Priority support
Lynk
Growth
$79/mo
Real-time QuickBooks sync
Auto COGS extraction
Multi-channel unified
Auditable calculations
Unlimited orders
Lynk
Growth
$79/mo
Real-time QuickBooks sync
Auto COGS extraction
Multi-channel unified
Auditable calculations
Unlimited orders
TrueProfit
Basic
$29/mo
- Profit dashboard
- Up to 500 orders/mo
- Basic reports
Scale
$99/mo
- Advanced reports
- Up to 5,000 orders/mo
- Chat support
Plus
$199/mo
- Full analytics
- Unlimited orders
- Priority support
Frequently Asked Questions
How is Lynk different from TrueProfit?
TrueProfit is a profit dashboard that doesn't integrate with your accounting software. You see profit estimates in one place, but your QuickBooks shows different numbers. Lynk syncs directly with QuickBooks, so your profit dashboard and accounting always match. Plus, we extract COGS from actual invoices instead of relying on manual entry.
Can I migrate my data from TrueProfit?
Yes. We provide free migration assistance for TrueProfit users. We'll help you transition your historical data and set up proper QuickBooks integration so your numbers finally match across systems.
Why does accounting integration matter?
Without accounting integration, you're maintaining two sets of books. Your profit app shows one number, QuickBooks shows another. You spend hours reconciling, and you're never sure which is accurate. With Lynk, data flows automatically between systems, eliminating reconciliation work and giving you numbers you can trust.
What if I sell on multiple channels?
Lynk unifies Shopify, Amazon, and wholesale into a single P&L view with proper fee allocation. TrueProfit only supports Shopify. If you sell on Amazon or have B2B customers, you're flying blind with TrueProfit.
Are Lynk's numbers auditable?
Yes. Every number in Lynk can be traced back to source documents: the actual Shopify order, the QuickBooks invoice, the vendor bill. This is accounting-grade accuracy, not estimates based on manual entry.
How long does setup take?
Most merchants are live in 14 days. We handle all the integration work: connecting Shopify and QuickBooks, mapping vendor names, cleaning historical data, and building your profit dashboard.
What's the pricing structure?
Lynk is $79/month for most merchants, which includes everything: QuickBooks sync, multi-channel support, auto COGS extraction, unlimited orders. No hidden fees, no add-ons needed.
